This media outlet was sold by the Church Factory of Torres Vedras to the company Gestivedras and Carlos Eugénio, confirmed by themselves.
“The cost reflected the value of the brand that has existed for 77 years,” said Carlos Eugénio, without disclosing the amount involved in the transaction.
This media outlet was facing financial difficulties, and in recent years there was a desire from the parish to cease its ownership, according to several sources.
“The former owner, Church Factory, believed in the innovation project presented and thus gave up such an important weekly for the community,” the new owners stated.
Reasons of “connection to the land of origin and the opportunity to continue a newspaper with a unique history in the Oeste region” motivated the acquisition of the weekly.
The new owners intend for the newspaper to continue being “a bastion of free and independent information” in the region.
Carlos Eugénio stated that the intention is to invest in the technological and human development of the newspaper, continuing to distribute the paper version, “revisited and adapted to new generations,” while enhancing content distribution through digital channels.
The media outlet is hosting an event today with readers, contributors, and partners to introduce the new leadership and their vision for the future.
The newspaper employs seven workers, including four journalists, a paginator, a commercial, and an administrative staff, all of whom will remain.
The Badaladas began publishing in 1948 as a parish bulletin of Torres Vedras, becoming a Christian-inspired weekly in 1961.
In 1977, it was donated to the Church Factory of Torres Vedras by Father Joaquim Maria de Sousa, its first owner and founder.
The newspaper serves the municipalities of Torres Vedras, where it is headquartered, Alenquer, Arruda dos Vinhos, Bombarral, Cadaval, Caldas da Rainha, Lourinhã, Mafra, Óbidos, Peniche, and Sobral de Monte Agraço.
