Rui Miguel Nabeiro addressed journalists on the sidelines of the launch of the Delta House brand, which unites the group’s food brands under a single identity, at Praça do Império in Belém, Lisbon.
From a sales perspective, “we grew 18% in the first half, obviously I have to say this was heavily driven by price increases as raw materials forced us to raise prices,” the executive said when questioned on the topic.
“It wasn’t a bad first half; we didn’t fall in volume, which was a big concern with these [coffee price] increases, we are concerned about it,” he added.
He highlighted the “great performance in the first half” in Spain, which “continues to grow above 20%, which is very good.”
The group has also experienced a “great performance” in Poland, with a market share of about 30%, operating with Biedronka, the Polish retailer of the Jerónimo Martins group. The group also accompanied Biedronka’s expansion into Slovakia.
In 2024, the group registered a 14% sales increase to 570 million euros, with Spain achieving its best performance ever.
The CEO also emphasized the goal of reaching the ‘top 10’ coffee brands globally.
“We are 12 floors away,” but “we continue this path, this strategy [of the ‘umbrella’ brand Delta House] will also help us,” the executive reinforced when asked about the matter.
Regarding prospects for the second half, the CEO expressed optimism.
The CEO of Grupo Nabeiro-Delta Cafés did not disclose the investment amount for the new brand.
“It was a large investment that not only forced us to change the site’s structure but also the platform we use. We held a big tender, adopted an international platform that will help improve our sales” as well as “the shopping experience within the online store,” he noted, expressing satisfaction with this change.
This “allows us to understand that the Nabeiro group has a broader range of brands than just Delta,” he emphasized.
The group’s non-coffee sector (about 70 brands) represents 22% of sales, and “we have no objective for this sector to weigh a certain volume; today it is what it already represents,” totaling 120 million euros in this category, most being products distributed by the group.
“In particular, Portugal and Angola have a significant weight in these categories, which are not just our brands and which today are already a very large universe for us,” he said.
Among the various brands in the coffee, food, and beverage portfolio are Delta Cafés, Delta Q, Go Chill, Belíssimo, Adega Mayor, Tetley, Corona, Stella Artois, Unboring Snacks, and others.
Delta House “is a hallmark of the quality of the Nabeiro group for all the brands we represent. That is the great advantage of the brand.”
Regarding the potential expansion of the brand portfolio, the CEO highlighted that from an innovation standpoint, there are always new brands they are considering.
As for the new site, www.thedeltahouse.com, it is already available in Portugal. Spain, France, Luxembourg, Switzerland, and Brazil will also have the online store.
According to the group, with an average of 10,000 daily visitors, “it records a 20% increase in the average purchase value since its launch.”
