The channel regards this initiative as an experimental project, yet views it as vital to test these new tools during a critical phase of global media transformation, according to Filipe Caetano, the executive editor of Conta Lá and editorial head of the project in collaboration with the innovation agency Instinct.
Artificial intelligence is not intended to replace journalists, but rather to create formats enabling continuous and accessible specialized analysis of Portugal’s 308 municipalities—something humanly impossible to cover with the same depth through traditional commentators, stated an official from the channel.
AI is already being utilized by other international media to automate tasks, data analysis, and even in writing simple news stories.
Nuno Ribeiro, managing partner at Instinct, remarked that AI is transforming all industries and this project, in particular, showcases the possibilities of applying AI in media and communication projects.
AI is deemed an indispensable ally to broaden the horizons of communication and journalism, assisting journalists in becoming better, directors in enhancing their craft, and editorial products becoming more spectacular with unlimited resources—or only limited by their imagination, he added.
With AI support, an exhaustive analysis of election results will be conducted on the cable channel, a project led by Sérgio Figueiredo.
The venture is pioneering in integrating virtual TV analysts, a revolutionary initiative developed by the innovation agency Instinct in partnership with Conta Lá, according to official commentary provided to Lusa.
The uniqueness of this project lies in its complete AI-driven conception, from in-depth data and information analysis to storytelling construction, scenario creation, voice generation, and the appearance of presenters.
The entire process was generated by the most advanced AI models, overseen by human supervision, which is a fundamental pillar in respecting ethical principles and validating each step, emphasizing the commitment to the reliability and quality of the content delivered.
The avatars Helena Monteiro Santos and Ricardo Mendes Pereira are, according to the company, completely fictional personas created through a structured process using generative artificial intelligence.
