The digital sales division, encompassing e-commerce, marketplace, and in-store orders, has reached 20% of the group’s total revenue.
The French company, operating in 79 countries, recently announced an investment of 100 million euros in India over the next five years. This initiative aims to increase the number of stores and enhance production capacity.
Decathlon also confirmed an investment of approximately 100 million euros in Germany by 2027, which includes the opening of new stores and the modernization of existing ones.
The sporting goods retailer currently employs 101,100 workers and manages 1,817 stores across 79 countries. In 2024, the company sold 1.18 billion products.
