On June 14, Hard Rock Cafe® celebrates the 52nd anniversary of the opening of its first restaurant. On that day, for 71 minutes between 11.00am and 12.11pm, the first Hard Rock Lovers to visit Hard Rock Cafe® Lisbon (HRC) will be able to enjoy the Country Burger for just 71 cents, the original 1971 price, in a mouth-watering tribute to one of the world’s most recognized American brands. This offer is limited to the restaurant’s capacity.
The genesis of HRC takes us to London, to a former Rolls Royce dealership, where Isaac Tigrett and Peter Morton decided to combine music with typically American dishes. With the motto “Love All, Serve All”, Hard Rock has reached the “four corners” of the planet, currently boasting 265 spaces including hotels, casinos and Rock Shops®, in 70 different countries.
At Le Café, which has been in the capital for 20 years, visitors will be invited to travel back to the mythical 1970s. As soon as the doors open at 11 a.m., and within the first 71 minutes, visitors will be able to sample the Country Burger, for just €0.71. For those unfamiliar with it, this is an irresistible Hard Rock menu option consisting of two lightly smashed and stacked burgers, seasoned and grilled, with American cheese, lettuce, tomato, red onion, pickles, house sauce and sweet and sour sauce on the side.
To mark the 50th anniversary, we’re also offering the classic Hard Rock Cafe T-shirt, which never goes out of fashion, and which will also be half price, for all fans of the brand. The famous classic T-shirt was launched in 1973 when London’s Hard Rock Cafe sponsored a local soccer team with jerseys bearing the brand’s logo. The extra shirts produced were offered to loyal customers and were so successful that the Classic Tee was officially launched and sold in Rock Shops® at all the brand’s cafés.
From June 12 to 18, HRC is offering its customers a 50% discount on the Classic Tee, with the purchase of a Legendary Burger and a Hurricane or Pint de HRC souvenir glass. To take advantage of the promotion and choose the Classic Tee and glass, customers simply need to present their receipt at the Rock Shop.
From June 14 to 18, visit Hard Rock Cafe Lisboa and mark the brand’s 20th anniversary in the Portuguese capital by taking advantage of all these not-to-be-missed opportunities.
