French “low-cost” GiFi chooses Matosinhos to land in Portugal


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With more than 600 points of sale in 17 markets, the first store in the country of the giant French chain, which sells products for the home, decoration and leisure, mainly up to five years old, will open next week.

The first store in Portugal of GiFi, a French chain specialized in the sale of low-priced products for the home, decoration, leisure, festive and seasonal products, will open on March 16 in the Matosinhos Retail Park.

“Reduced prices all year round” promises GiFi, a family business founded in 1981, which currently has 600 stores in 17 countries and employs 6,700 people and expects to reach 1,000 stores and 10,000 employees by 2027.

“Like the other stores of the brand, the Matosinhos store will be composed of an assortment of differentiated products, consisting of a set of products that meet the needs of customers, attractive prices without intermediaries, commitment to quality and an incomparable variety, in thousands of products, with novelties week after week,” promises GiFi, in a statement sent to the newsrooms, this Thursday, March 9.

“The aim is to provide the Portuguese with a list of great ideas [the brand’s “claim”] at highly competitive prices, while at the same time satisfying their personal, family and professional needs,” says Franck Allard, GiFi’s international director.

sAs a “pioneer brand in the ‘smart discount’ segment”, Franck Allard affirms that its concept is “based on a range of contemporary, irreverent, differentiating products that surprise the customer, always on the premise of the best price: 65% of GiFi items cost no more than five euros”.

In addition,” concludes the French multinational, “GiFi also maintains a close relationship with the national industry and is already working with Portuguese suppliers in a strategy to strengthen its distribution chain.

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