Did you miss the chance to see Taylor Swift live during The Eras Tour? The new wax figures at Madame Tussauds Museum promise to make you feel “like you’ve stepped on stage” with the American singer. Starting Friday, July 25, visitors can explore 13 versions of Taylor Swift in 13 cities across four continents.
“Taylor Swift is a generational icon and a cultural powerhouse. Madame Tussauds has a longstanding legacy of reflecting the world of fame, immortalizing profiles that are leaving a mark on culture. Taylor Swift’s influence spans music, fashion, cinema, activism, and even the economy. The phenomenal success of her record-breaking tour is the perfect moment for Madame Tussauds to immortalize her with 13 figures – Taylor’s lucky number – across four continents, ensuring we reach as many fans as possible. We know they’ll love it just as much as we do,” explained Laura Sheard, Madame Tussauds’ Global Brand Director, in a statement.
Over 14 months, a team of more than 40 artists at the museum worked to recreate 13 outfits worn by the singer during The Eras Tour, which spanned five continents, in 149 sold-out shows.
Two of the wax figures will remain in the UK, at the museums in London and Blackpool, while the rest will be exhibited in Amsterdam, Berlin, Budapest, Hollywood, Hong Kong, Las Vegas, Nashville, New York, Orlando, and Sydney.
However, one of the creations will be itinerant, traveling to various Madame Tussauds locations worldwide. The first stop will be in Shanghai, China.
The ‘Miss Americana’ performed for the first time on national soil – and promised to return. With vows of love, there were marriage proposals, dancing, tears, and above all, much joy. We attended both of the American’s sold-out concerts in Lisbon, at Estádio da Luz, and witnessed it all.
Daniela Filipe | 09:52 – 26/05/2024
“This is the most ambitious project in Madame Tussauds’ 250-year history, which is fitting to reflect Taylor Swift’s stratospheric status,” stated Madame Tussauds’ senior stylist, Danielle Cullen.
She added, “We are honored to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti, and Etro to recreate some of the most iconic looks from The Eras Tour—many of which will have special significance to the cities these 13 new figures will call home. It’s a fitting celebration to give Swifties the opportunity to commemorate moments from this unique tour in a way only Madame Tussauds can.”
This is the largest launch since Madame Tussauds unveiled seven wax figures of Harry Styles in 2023, and eight of Lady Gaga in 2011.
It should be noted that Taylor Swift made her debut in Portugal on May 24 and 25 last year, accompanied by the band Paramore. In front of a packed Estádio da Luz, the artist declared herself enamored with Lisbon – and we witnessed it all.
Browse the gallery to see some of the costumes.
