Portuguese cinemas had in July the best month in gross revenues since records began in 2004 and the best month in number of spectators since August 2019, according to data released today by ICA.
According to July data released today by the Instituto do Cinema e do Audiovisual (ICA), Portuguese cinemas recorded gross box office revenue of €10.5 million in July, 74.5% above the figures for the same month last year.
In the month of “Oppenheimer”, “Barbie” and the new chapter of “Mission Impossible”, 1.7 million spectators went to the cinema, 62.8% more than in July last year and a number on a scale that has not been reached since August 2019, pre-covid-19 pandemic, when 1.9 million people went to theaters.
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According to data made available to Lusa by ICA, it is not possible to find a month with a gross box office revenue as high as that achieved in July this year, since computerized data have been collected, that is, since 2004.
For example, in August 2019, when more people went to the movies than in July this year, the revenue achieved was €10.125 million – incidentally, the only other time the €10 million barrier was exceeded in the data consulted up to 2004.
The figures released today by ICA put 2023 with an accumulated revenue, until July, of 42.6 million euros, compared to 29.2 million reached in the first seven months of 2022.
In terms of viewers, the cumulative figure this year is 7.1 million, 40.5% higher than in 2022.
The most watched films in July were “Barbie”, close to 500,000 viewers, with €2.9 million in revenue generated in 11 days of screenings, “Mission Impossible”, with 256,000 viewers and €1.6 million in revenue, the latest “Indiana Jones”, with 230,000 people and €1.4 million, “Oppenheimer”, with 228,000 viewers and €1.6 million in revenue, and “Elemental”, with 203,000 viewers and €1.1 million.
In terms of turnover by distributor, NOS and Cinemundo are now separated by less than €300,000, with NOS still leading the way with €17.8 million in the year to July.
In Portuguese films, the most watched of the year is “Mal Viver”, by João Canijo, with 16 thousand spectators and 77 thousand euros in revenue.
