Eight out of ten Portuguese citizens (83%) estimate spending up to 200 euros during the ongoing sales season, with 17% planning to spend more than this amount, a study by Webloyalty regarding online shopping in 2025 reveals.
“The sales period is already marked on consumers’ calendars, as they wait for these dates to purchase products and services at better prices. Our study highlights that the categories consumers shop for the most during these times are fashion and accessories, electronics, home products, and health and beauty,” states Eduardo Esparza, VP General Manager of Webloyalty Iberia and Brazil, a company specializing in additional revenue generation for eCommerce, cited in a statement accessed by Notícias ao Minuto.
He further notes, “likewise, for businesses, it’s an excellent opportunity to attract new customers and improve sales, although profit margins are more constrained.”
The sales period has already begun, but there are rules to follow. One such rule is that the discount must be applied to the lowest price at which the product was sold in the store over the last 30 days.
Beatriz Vasconcelos | 09:30 – 27/06/2025
The study also reveals that 49% of Portuguese claim they do most of their online shopping during the sales period. Furthermore, 71% of the population reported shopping online during the last sales.
The study further states that customers shopping online “benefit from continuous promotions or discounts thanks to various formulas that stores use” and “during the official sales period, besides the discounts on products, shopping clubs offer an additional saving on top of the promotions retailers provide.”
“All this leads 72% of the Portuguese to foresee spending the same or more during these sales, compared to 28% who expect to spend less or nothing compared to the last sales period,” reads a note released to Notícias ao Minuto.
It is also noteworthy that “during this period when demand and consumption increase, but profit margins are more constrained, businesses are looking for ways to maintain their profitability levels.”
“Retail Media becomes a key strategic solution to maintain business profitability levels, due to its ability to offset tight margins due to high promotional activity and fierce competition. Furthermore, retail media provides a unique shopping experience as it reaches the consumer at the ideal moment, without interfering in the purchase process, while generating additional revenue for retailers,” reveals Eduardo Esparza.
Letizia attended the closing ceremony of the academic year at the College of Europe in Bruges, Belgium, this Friday. The monarch wore a Carolina Herrera dress available for sale at a substantial discount.
Notícias ao Minuto | 20:22 – 20/06/2025
