Primavera Sound festival generates 48.5 million euros in economic impact in Porto

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The Primavera Sound music festival in Porto, which took place between Wednesday and Saturday, generated an economic impact of 48.5 million euros in the city.

According to the study, the festival held in the city park attracted “a record number of 140,000 visitors, who generated an overall economic impact for the city of 48.5 million euros, calculated on the basis of spending on accommodation, travel or travel, meals, among other things”.

The economic study, carried out by ISAG-European Business School (ISAG-EBS) and the Consuelo Vieira da Costa Foundation’s Center for Research in Economics and Tourism (CICET-FCVC), concluded that “the average daily expenditure per person in the city amounted to over 350 euros, and within the festival grounds to around 41 euros per day”.

“Nearly half of all visitors were of foreign nationality or resided outside the Porto Metropolitan Area (PMA)”, also emphasizes the study published on Saturday, after the close of the festival.

According to the document, “accommodation was once again the biggest expense (136.32 euros per day), with 33% of festival-goers residing outside the Porto Metropolitan Area (AMP) or abroad choosing to stay in a hotel, preferably using Booking (67%) to make the reservation”.

Price was “the factor that most influenced the choice of accommodation for 38% of the public, followed by proximity to the location (20%), reputation of the accommodation (15%) and previous experience (13%)”.

“Respondents answered that they spent an average of 4.9 nights in the city. In terms of daily expenditure, second and third place went to meals (52.03 euros per day) and commuting and travel (48.20 euros per day).

Spending on culture and leisure (42.99 euros per day) and shopping or gifts (42.78 euros per day) also rank among the highest,” the study also points out.

“Within the site, the average daily expenditure per person – excluding the value of the ticket or general pass – was 41.71 euros. The bank card was once again the preferred means of payment (57%), followed by digital transactions via MBWay (21%)”, the document also states.

The study also indicates that “29% of the 1,555 people questioned were from abroad, with British (13%), Brazilian (12%), Spanish (11%), North American (7%), French (7%), German and Italian (6% each), Belgian (5%) and Dutch (4%) nationalities being the most represented”.

As for the Portuguese audience, “71% lived in the AMO and 29% came from other municipalities in the country, namely Lisbon (42%), Braga (13%) and Aveiro (11%)”.

As for the means of transport used to get to the festival, “the use of the private car stands out (35%)”, followed by “the bus (21%), the metro (11%), the TVDE and walking (10% each)”.

Porto’s Primavera Sound festival, first held in 2012, this year occupied a larger space at the Parque da Cidade and lasted four days instead of the usual three, to celebrate ten editions. Names such as Kendrick Lamar, Rosalía, Blur and Pet Shop Boys were on the bill.

The Porto City Council, through the Ágora municipal company, has granted annual support of 650,000 euros for the 2023, 2024 and 2025 editions of the event.

Headliners, venue and ambience take the audience to Primavera Sound Porto

Primavera Sound Porto returns to the City Park between 07 and 09 June 2024

Blur closes the 10th Primavera Sound festival in Porto today

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