More than half of young people indicate they would be willing to accept lower pay if it resulted in greater happiness at work.
This is the conclusion of a global survey conducted by CEMS – The Global Alliance in Management Education, which included Nova SBE.
The study suggests that young professionals are increasingly valuing aspects such as well-being, indicating that companies should invest in measures that promote not only good performance but also a positive work environment.
Conducted in July 2025 among young professionals worldwide, the study found that 53% of respondents would accept earning less to be happier at work, 40% would consider this option depending on the job role, and only 7% would entirely reject it.
The study also highlights that good colleagues (31%), meaningful work (28%), and freedom/flexibility (27%) are the variables that most significantly contribute to young people’s professional happiness.
“Although salary is important, this survey shows it is not the only decisive factor for young professionals. They increasingly value happiness, personal fulfillment, and the opportunity to have an impact, viewing the workplace as a true community. Culture, belonging, and growth opportunities are now as significant as salary and benefits,” states Nicole de Fontaines, Executive Director of CEMS, in a statement. De Fontaines emphasizes that today’s youth are combining “greater analytical skills, creativity, and international business vision” with “interpersonal abilities.”
“Our goal is to prepare professionals who not only drive business success but also build more humane and sustainable organizations,” says Catherine da Silveira, Associate Dean of Nova SBE and Academic Director of the CEMS Program in Portugal.
