São Paulo hosts an event on Portuguese wine, literature and universities


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For three days, the Brazilian city of São Paulo hosts the third edition of Portugal 360, a program designed to offer Brazilians an immersion experience in Portuguese culture, following two editions of the event in Rio de Janeiro.

The program runs from June 9 to 11, at the Cinemateca Brasileira, which will be divided into three different areas – gastronomic market, wine bars, entertainment area and tourism and art area, literary café, Portugal en direct, and children’s area for a real immersion in the Portuguese universe.

According to the organizers, the themes of the spaces will be related to tourism, culture, gastronomy, wine, cinema, education, shopping, innovation and leisure, all of which will be highlighted during Portugal 360.

The varied program includes activities such as Portuguese cinema, conversations on travel, culture, literature, education, investment, gastronomic presentations, craft workshops, wine and olive oil tastings. Admission is free, but to take part in the attractions, you need to register briefly and free of charge on the website.

Aerial view of Sao Paulo Buildings - Sao Paulo, Brazil
Aerial view of Sao Paulo Buildings – Sao Paulo, Brazil

In the gastronomic world, the public will be able to take part in a complete gastronomic experience with the participation of renowned Portuguese chefs, such as Vitor Sobral, Júlio Pereira and Marcos Gomes, and Brazilians who will prepare special dishes for visitors, and enjoy an area dedicated to the country’s best wines and liqueurs and Portuguese sweets.

Literary tourism will revisit the places described by José Saramago, landscapes, communities, natural and cultural heritage, based on his book “Voyage au Portugal”.

Diversity initiatives are also part of the program, with the presentation of LGBTQIA+ tourism (acronym for lesbian, gay, bisexual, transgender, queer, intersex, asexual and other) and the broadcast of EuroPride 2025, one of the biggest pride celebration events for these communities in Europe, to be held in 2025 in the city of Lisbon, Portugal.

The event also counts on the participation of universities and student advisory agencies coming directly from Portugal to Brazil to present the best study opportunities to Brazilians interested in studying in the country.

The entities will have their own space and an agenda available for those wishing to find out more.

In addition to the educational programs offered by Portuguese universities, the public can also discover new travel destinations in Portugal and enjoy a varied entertainment program for all ages.

The initiative benefits from the partnership of Turismo de Portugal, the Portuguese Consulate General in São Paulo and Cinemateca Brasileira. All attractions are free of charge, and to take part in the activities you need to register at www.portugal360sp.com.

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