The notification outlines the principles and rules for advertising financial products and services under the supervision of the Bank of Portugal, as well as advertising related to institutional activities.
In this initiative, “the minimum size of characters for interior posters designed to be viewed from outside the premises of supervised entities has been adjusted to 40 points,” according to a statement on the BdP’s website.
The aim is “to ensure that even in smaller posters, there is a balance between the advertising message and the information institutions are required to provide to bank clients, for instance, to compare different credit offers.”
These rules encompass advertising by credit institutions, financial companies, payment institutions, and electronic money institutions, including credit intermediaries and other entities authorized to act as credit intermediaries.
