Smartphone sales fall in Portugal, but average price rises 33.1%

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As explained by Francisco Jerónimo, vice president, Data & Analytics – Devices Europe at IDC, to PP, the average sales price grew 33.1%, to 447 euros, “which resulted in a market value higher than the same period last year,” even with a drop of almost 17% in the number of smartphones sold in Portugal.

The smartphone market in Portugal fell again in the first quarter of 2023, with 566,000 units being sold. Despite the 16.8% drop compared to last year, the average selling price increased by 33.1%, with sales accounting for 270 million euros.

To PP, Francisco Jerónimo, vice president, Data & Analytics – Devices Europe at IDC, explains that during the first quarter of the year, the average sales price rose to 447 euros. By comparison, in the last quarter of 2022, this value was 394 euros. Already in the first quarter of last year the average sales price in Portugal was 358 euros.

It should be recalled that, according to data shared earlier by Francisco Jerónimo, Samsung once again led the Top 5 manufacturers, counting with a market share of 39.1%. Xiaomi occupies the second place in this ranking, with a share of 24.8%. Apple closes the podium again, this time with a 21.7% share.

According to the analyst, “Apple showed a remarkable growth in the Premium segment”, surpassing the other manufacturers. When it comes to the number of units shipped to stores, Apple, as well as Oppo, were the only manufacturers in the Top 5 that saw this figure grow.

Looking ahead to the coming months, Francisco Jerónimo explains to PP that the market is expected to continue to fall in the second quarter, followed by a “slight recovery” in the third, but a further decline in the last quarter of the year.

“This year smartphone sales will be lower than in 2022,” he says, adding that it should be noted that Portugal saw strong growth in the first two quarters of that year, “which would necessarily lead to declines in 2023.”

“THESE FALLS ARE NOT NECESSARILY DUE TO A STRONG FALL IN DEMAND AS A RESULT OF THE ECONOMIC SITUATION, BUT RATHER TO AN ADJUSTMENT RELATIVE TO THE 2022 GROWTH,” EMPHASIZES FRANCISCO JERÓNIMO.

The global smartphone market also “shook” again in the first quarter of 2023. With 268.6 million devices being shipped to stores, the market registered a 14.6% decline: the seventh consecutive quarterly drop and higher than IDC had previously predicted .

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