“The acquisition of Alvaláxia marks a significant milestone in the club’s journey to establish itself as a hub of entertainment excellence on a global scale,” noted the club led by Frederico Varandas in a statement.
On October 5, 2024, Sporting members approved the purchase of Alvaláxia with 96.09% of votes in favor, during a General Assembly held at Pavilhão João Rocha in Lisbon, a month after the proposal was presented by the club’s management.
At the time, the president of the General Assembly, João Palma, did not clarify the type of purchase that was approved, whether it was a direct acquisition or through shares, quotas, or participation units representing the share capital of the owning entity.
“The new space will become part of the ‘Cidade Sporting’ project, complementing the ongoing renovation works on the western side of Estádio José Alvalade. For the 2026/2027 season, interventions are planned on the eastern side, which will enhance the offer and experience for fans and visitors,” he explained.
The repurchase of Alvaláxia to be converted into a new museum is part of the strategic plan for the next decade unveiled last year by Sporting, which sold the commercial space in 2007 during the presidency of Filipe Soares Franco.
“This step represents the fulfillment of one of the central goals defined in the strategic plan, in which Sporting established that ‘Cidade Sporting is an innovative project that consolidates the vision that sport is a means to improve well-being in people’s lives. The concept was designed to provide a holistic experience, energizing the surroundings of Estádio José Alvalade and Pavilhão João Rocha, in a multifunctional space that integrates sport, art, culture, and technology,” it stated.
According to the club, the project for the new Alvaláxia experience is under development, and Sporting will present the updates in phases throughout the next season as they are implemented.
