The Subway chain announced the expansion of its master franchise agreement with Vierci, granting it exclusive rights to develop and operate the brand in the Iberian market. This agreement marks Subway’s first franchise across two continents, with operations already established with the Vierci group in Paraguay and Uruguay. It underscores the company’s commitment to international growth through alliances with reliable regional partners.
With two decades of experience managing multiple brands in the fast-food sector, Vierci operates over 300 restaurants in North and South America. The group will continue to implement Subway’s “Fresh Forward 2.0” design and advance the brand’s digital transformation in both new and existing locations. Over the past four years, Subway has secured more than 25 master franchise agreements worldwide, setting the stage for over 10,000 future openings.
