“The EU is committed to protecting and supporting its economic sectors against any unfair or harmful impacts from potential threats,” stated the commissioner, acknowledging that the current geopolitical situation creates many uncertainties and risks for the sector.
The President of the United States, Donald Trump, has threatened to impose tariffs on wine and other alcoholic beverages originating from the EU.
“I am convinced that it is essential to engage in agro-food diplomacy to strengthen the market base of our products in other countries,” declared Christophe Hansen.
“European wine, including Portuguese, is very well-known worldwide, with 60% of all wine consumed globally being produced in the EU. It is both an achievement and a source of pride. I fully understand that the current geopolitical situation creates many uncertainties and risks for the sector,” he added.
The threat of tariffs on wine and other alcoholic beverages from the EU is causing concern in Portugal’s sector.
In 2024, the United States became the second-largest destination for Portuguese wine exports, growing by 2% to €102.1 million, according to the association ViniPortugal.
Every year, Brussels co-funds promotional campaigns for major agro-food products, including wine, across the globe.
“This year, we will continue to promote our high-quality agro-food products with €132 million, of which €63.4 million is dedicated to promotion in third countries,” the commissioner also said, reminding that applications are open until April 23.
On Friday, the European Commission presented measures to strengthen the wine sector, including the initiation of vines, green grape harvesting, flexibility in planting, and support for adaptation to climate changes.
Brussels also aims to promote non-alcoholic or low-alcohol wines.
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