Taylor Swift debuts in Portugal with a concert from “The Eras” tour


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Taylor Swift’s world tour arrives in Lisbon today for the first of two concerts at the Estádio da Luz, with around three hours expected to celebrate the career of the country singer turned pop star.

For many, today’s and Saturday’s concerts put an end to a four-year wait. Taylor Swift was scheduled to make her Portuguese debut in July 2020, at the Alive festival, but the covid-19 pandemic ended up canceling the show.

The Eras Tour in Portugal, initially for just one date, was announced almost a year ago, in June. Tickets would go on sale in July, but those interested had to register in order to buy them.

Ticket prices ranged from 62.50 euros to 539 euros, plus taxes, and sold out in no time, as has happened on every date of this tour.

The tour, which celebrates Taylor Swift’s career with a line-up that includes the most popular songs from the singer’s albums, kicked off in March last year in Glendale, Arizona, and won’t end until December this year in Vancouver, Canada.

Taylor Swift’s world tour was the first to exceed one billion dollars in revenue, according to Forbes magazine.

Meanwhile, in October last year, the concert film “Taylor Swift: The Eras Tour”, directed by Sam Wrench and recorded in August last year during the three concerts of the tour at the SoFi stadium in Inglewood, California, opened in cinemas around the world, including Portugal.

With a simultaneous premiere in several countries on October 13, the film grossed 123.5 million dollars globally in its first few days of release, or around 116 million euros in box office revenue, breaking records for the premiere of a filmed concert, according to Variety magazine.

The film was shown in Portugal to 15,856 spectators over three days, making it the most watched film in that period, and recorded 208,268 euros in box-office revenue, with tickets costing 13.13 euros, a figure set by the artist herself, according to exhibitor Cinema NOS.

At 34, Taylor Swift is one of the most popular pop artists in the world, having started out as a teenager in country music.

This year, she entered Forbes magazine’s annual list of multimillionaires for the first time and became the first artist to win the Grammy for Best Album for the fourth time.

According to Forbes, Taylor Swift has a fortune of 1.1 billion dollars.

Taylor Swift, who was born in December 1989 in the US state of Pennsylvania, released her eponymous debut album at the age of 16. At the time, Shania Twain, the Dixie Chicks and Faith Hill were some of her musical references. “Taylor Swift” has been the only album outside the show’s line-up.

It was in 2014, with “1989”, an album that includes songs such as “Shake it off” or “Bad Blood”, featuring Kendrick Lamar, that Taylor Swift established herself as a pop artist.

In all, he has released 11 original albums. The most recent, “The Tortured Poets Department”, came out in April.

The doors to the venue in Lisbon open at 16:00 and the show is scheduled to start at 18:15. Before Taylor Swift, Paramore will perform.

For those who didn’t get tickets, promoter Last Tour reminds us that there will be no tickets on sale at the stadium, but there will be an information point, which opens at 10:00, “for questions related to ticketing and customer support”.

Only take photos or record videos during the concert with a cell phone. Tablets, professional and commercial cameras, tripods, GoPros and recorders are prohibited in the venue.

Posters larger than an A3 sheet, glass and metal containers or containers with a capacity of more than 50 centiliters are also on the list of prohibited objects, as is the use of clothing, costumes or personal objects that could impede the vision of those behind or around, or “sound articles” such as horns or vuvuzelas.

Alcoholic drinks, crutches without a medical certificate, aerosols, perfumes and tobacco are among the objects considered dangerous.

Public transport will be the best way to get to the Estádio da Luz, as traffic and parking will be restricted in the area between Friday and Sunday.

If you take the Metro, Colégio Militar is the best station for those with tickets for Level 3 and the Golden Circle, and Alto dos Moinhos for those with tickets for Levels 0 and 1.

Iris Lavan
Iris Lavan
With a background as a consultant in the medical industry, Iris Lavan brings a wealth of knowledge and expertise to Portugal Pulse. Iris also runs a company in Tel Aviv offering marketing, business development, content creation and public relations services. She holds a degree in economics and management, giving her a solid grounding in business strategy and financial planning. Iris' commitment to Portugal Pulse is reflected not only in her consulting career, but also in her impact on the Portugale media landscape in Israel. She was an interviewer for Hadshot Portugal חדשות פורטוגל, a media outlet that broadcasts news about Portugal in Hebrew, where she provided valuable information on current affairs, healthcare and the economy. Since July 2023, Iris has also been part of the Portugal Pulse team.

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