The festive atmosphere in the streets due to the Santos Populares celebrations has caught the attention of brands keen to participate in the festivities. As seen on other occasions, numerous companies have launched advertising campaigns themed around the event to ‘march’ alongside the Festas Populares.
The traditional popular marches are set to parade along Avenida da Liberdade today, marking the peak of the Festas de Lisboa, which also include 16 Santo António weddings and nighttime neighborhood celebrations.
From beverage companies to supermarket chains and health clinics, a variety of businesses are capitalizing on this festive wave.
Here are some examples:
