In a world where bridal and evening gowns have become mass-market commodities, an Israeli-Portuguese brand is challenging the status quo. HHMaison, the brainchild of Helen Vail and Helen Hayman, celebrated the opening of its new salon this week at Rua Fialho De Almeida 1E in Lisbon, marking a new chapter in the brand’s success story with a glamorous launch event.
A Fateful Social Media Connection
The remarkable story of HHMaison began in the most unexpected way – with a simple Facebook message. What started as a virtual conversation between two women sharing the same name evolved into an international business partnership that’s transforming the bridal and evening wear industry. Helen Vail, with over 30 years of experience in the wedding industry, and Helen Hayman, an Israeli designer with a fresh and bold artistic vision, discovered their connection was far more than coincidence – it was creative chemistry waiting to happen.
Atelier Duas Helenas – The Two Helens’ Creative Haven
From the heart of Lisbon, at Atelier Duas Helenas, fashion creations that transcend borders and continents come to life. HHMaison, which grew from this unique atelier, represents a new approach to dress design – one that seamlessly blends tradition with innovation, classic elegance with bold contemporary lines.
The New Lisbon Salon – A Space Where Dreams Take Shape
The new salon on Rua Fialho De Almeida, which opened with a festive celebration this week, is a physical manifestation of the two Helens’ vision. The strategic location in the heart of Lisbon makes the brand accessible to a wide international clientele while maintaining the intimacy and uniqueness that characterizes the HHMaison experience. The space was carefully designed to reflect the brand’s spirit – a combination of luxury and accessibility, intimacy and grandeur. “We wanted to create a place where every woman feels like a princess from the moment she walks in,” the partners explain. “A place that invites dreams and allows them to come true.”
More Than a Dress – A Personal Journey
In an era of mass production and fast fashion, HHMaison chooses to swim against the current. Here, every dress is personally tailored, created through deep listening to each client’s wishes and dreams. “We don’t sell dresses,” the partners explain. “We create experiences. Each dress is a shared journey between designer and client, a process of self-discovery and empowerment.”
A Collection That Speaks to Every Woman
The brand offers a wide range of options – from dreamy bridal gowns to stunning custom evening dresses. But what particularly sets HHMaison apart is its unique line of modest dresses, designed for religious and conservative clientele. “We recognized a gap in the market,” the designers explain. “Religious women want and deserve dresses that respect their lifestyle while expressing their unique personality and style. We’re proud to be the brand that gives them exactly that.”
A Vision That Crosses Seas and Continents
HHMaison’s success is a testament to the power of a shared vision and the ability of two creative women to build something greater than the sum of its parts. From beautiful Lisbon to Israel and beyond to the world, the brand continues to grow and evolve while maintaining its founding values – uncompromising quality, attention to detail, and the belief that every woman deserves to feel like a princess on her special day.
“This isn’t just fashion for us,” Helen and Helen conclude at the Lisbon opening event. “It’s a mission. It’s art. And it’s our great privilege – to be part of the most meaningful moments in women’s lives.”
With the opening of the new Lisbon salon, HHMaison writes an exciting new chapter in this Israeli-Portuguese success story – a story of creation, passion, and timeless elegance that continues to capture hearts around the world. Guests who attended the opening event were the first to glimpse the new collection and experience the brand’s magic, which promises to continue surprising in the seasons to come.
For more information and appointments:
https://www.instagram.com/hhmaison.pt?igsh=YjUxeTdiOGZtZ2p3
https://hh.maison/diamonddustcollection2025/
https://www.instagram.com/weddingdressportugal?igsh=MXYweWhhZTZ1dHpsOA==
https://maps.app.goo.gl/sEkbvXFWDF2Rueni7
HHMaison
Rua Fialho De Almeida 1E
1070-095 Lisboa, Portugal
