Young and powerful: at 20, they combine fame, fortune and controversy


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Margarida Corceiro, Francisca Cerqueira Gomes and Luisinha Oliveira have thousands of followers.

They are 20 or a little older, have thousands of followers on social networks, a dream life and have traveled the world. Margarida Corceiro, Francisca Cerqueira Gomes and Luisinha Oliveira are the country’s youngest and highest-paid influencers, and everyone wants to be like them.

Margarida Corceiro, 20, is followed daily on social networks by the equivalent of 15% (one and a half million people) of the Portuguese population. Francisca Cerqueira Gomes, the same age, is one of the most followed young people on the Internet. With 352,000 followers, the daughter of presenter Maria Cerqueira Gomes is one of the personalities with the most followers on Instagram. Luisinha Oliveira, 23, sister of actress Beatriz Barosa, is also one of the most popular influencers. With 365 thousand followers on Instagram, the model is highly coveted by international brands.

All three earn thousands of euros a month from their social networks. Because they have so many followers, their reach makes them among the most sought-after. “These three names are already at very high levels, where a post costs just under five thousand euros and a ‘reels’ [short-form video] campaign can go up to 20 [thousand euros] without a problem,” Miguel Raposo, digital marketing specialist and consultant, began by explaining to Vidas. “The values are high because the level of reach they give has a very high equivalence to other media,” he continued.

They earn money for their work on social networks, but their influence doesn’t stop there. When these influencers’ names are involved in controversy, the figures vary. In the case of Margarida Corceiro, her follower count rose following the announcement of her separation from footballer João Félix. Although some internet users were against her, some even threatening to stop following her Instagram account, the truth is that the actress ended up gaining two thousand followers at the height of the controversy.

“When there’s controversy, when there’s a sadder theme, you clearly notice that people latch on more and they start to follow, even though they often didn’t know and start to know this person, because it’s become a trend,” Miguel Raposo explained.

Sporting boyfriends

In addition to their notoriety on social networks, these influencers have another thing in common: their boyfriends (or ex-boyfriends) are all sportsmen and women. Margarida Corceiro dated 23-year-old João Félix, who plays for Atlético de Madrid, for four years. In early June, the actress announced that they had not been together “for some time”. This came just days after she was spotted in Monaco with Formula 1 star Lando Norris, who was dating Luisinha Oliveira.

The model and the 23-year-old British driver were together for a year, but their relationship ended last September. Today, she’s in love with Brazilian surfer Gabriel Medina, 29. Although they have not yet publicly acknowledged their relationship, the Brazilian press assures us that it began shortly after Luisinha and the pilot separated.

Francisca Cerqueira Gomes has also found love in Formula 1. Kika, as she is affectionately known, has been dating 27-year-old Frenchman Pierre Gasly for a year now, and the couple are already causing a stir.

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