Rebranding is aligned with the consolidation of the brand’s positioning in the market.
Bondstone, the Portuguese fund management company, has presented a new brand, in line with the “moment of consolidation of the business and renewal of the company’s purpose”. The new identity marks a new phase, in which the company is preparing to launch new projects, and intends to assert itself on the international market.
“Born as an institutional brand in 2016, the Bondstone brand now has a much greater challenge, driven by its transformation into an SGOIC, the growth objectives in the market, and the scale and profile of the projects to be launched this year,” explains the company, whose new brand is signed by Drummer, the Lift Group’s creative agency.
” Bondstone is entering a new era, marked by the evolution of the business and new projects, whose ambition stands out from the journey to date. This is the right time to reinforce the solidity of our brand, with a more contemporary and daring image, in line with our positioning and attitude. With this rebranding we reaffirm Bondstone’s values to our investors, clients, partners and team, with the expectation of continuing to create more and (increasingly) better projects for the Portuguese market,” comments Leonor Magalhães, Bondstone’s Executive Marketing Director.
The company’s ambition “is to be a leading investment platform in the European real estate market”, and it is committed to creating value and a positive impact on its target audiences, something it intends to reaffirm with this new corporate image.
